Unsure about what Christmas gifts to buy? AI can help

Every year, history repeats itself and the dilemma of what to give at Christmas arises. Shopping centres packed, crowded streets, and lists in search of the perfect gift. But nowadays, all it takes is opening an app and Artificial Intelligence (AI) tells you exactly what to buy.

Taking ChatGPT as an example, what it does is analyse tastes, purchase histories, searches, ages, and budgets and, in just a few seconds, presents the “ideal” suggestion.

However, for many people, the act of giving should be more human, especially because machines have no feelings. As such, choosing the ideal gift often comes from memory or a small detail.

That is why, in order to get the gift right, AI needs information — and this raises privacy risks. So stay alert.